What NousApt Does for You

NousApt empowers you with practical entrepreneurship, innovation, and marketing resources: tailored to your needs.

We equip you with the practical know-how and tools to tackle every challenge in starting, managing, and growing a business.

Our weekly newsletter, blog posts, and other resources help you get remarkable results. With NousApt, you can build a brand or business that is:

set apart from the competition,
highly valued by its customers, and
very profitable.

How We See Entrepreneurship

At its core, entrepreneurship is about increasing the value of resources. It involves taking what’s available and creating something new and more valuable.

Here’s what we believe:

Entrepreneurship isn’t just for individuals. It’s for organizations of all sizes and types – from small setups to large organizations, non-profits, and government agencies.
Anyone can learn to be an entrepreneur. It’s about behavior and skills, not personality type.
Successful entrepreneurs spot changes and turn them into opportunities. They identify potential risks and work to reduce them as much as possible.
Contrary to popular belief, entrepreneurship doesn’t have to be high-risk. With proper planning, management, and a focus on innovation and marketing, you can minimize risks while maximizing opportunities.

A simple example of entrepreneurship in action is Jane’s story. Jane, a passionate home cook who dreams of sharing her ethnic cuisine, embarks on an entrepreneurial journey.

Jane knows how to cook her ethnic food and wants to start a restaurant business. However, she lacks the capital, and her family and friends can’t afford to give her a loan. She also has no collateral for a bank loan. So, what does she do?

Jane decided to cook her ethnic dish anyway after convincing her family and friends to help her talk to their work colleagues to sample her dish at their workplaces. Many liked it, and her business took off serving people in offices during lunch breaks. In time, with her savings, she opened her first restaurant.

How We See Innovation

We believe innovation means creating something new that people find useful. It’s about changing how customers gain value from resources.

Innovation is a key tool for entrepreneurs. It’s how they use change to create new businesses or services.

Anyone can learn to innovate. Successful entrepreneurs always try to innovate in an organized way. They see change and analyze it for opportunities to create something new of value.

For example, Jane the restaurant owner innovated again by creating a mobile app for pre-ordering, reducing wait times and increasing customer satisfaction.

How We See Marketing

Marketing is more than just advertising or selling. It’s about understanding and meeting customer needs profitably. It’s the work designed to find sources of cash flow and to produce cash flow by solving customers’ problems profitably.

Marketing does these things:

Finds unmet customer needs
Measures how big and profitable these needs are
Choose which markets to serve
Creates products and services for these markets
Advertise and sell these offerings
Gets everyone in the company to focus on customers

For example, Jane identified that her restaurant customers were also interested in her ethnic attire. She then partnered with a seamstress to offer such attire to her customers, thus creating another source of cash flow.

Marketing should create value for customers, partners, and society.

Why Entrepreneurship, Innovation, and Marketing

Entrepreneurship, innovation, and marketing can make you rich, create jobs for many, improve productivity, and develop your community.

They are needed in society, the economy, and public service institutions as much as in businesses.

They are effective because they don’t involve massive overhauls but instead make small, focused changes—a new product, a policy there, or an improvement in public service. These efforts aren’t rigidly planned but are aimed at specific opportunities and needs.

They are not fixed and may fade if they don’t deliver the expected results. In other words, they are practical, flexible, and modest rather than grand or radical.

Entrepreneurship, innovation, and marketing achieve what Thomas Jefferson hoped to achieve through revolution in every generation, but they do so without violence, civil war, or economic collapse. Instead, they work with purpose, direction, and control.

We need a society where entrepreneurship, innovation, and marketing are normal, steady, and continuous. They should be a regular part of how our organizations, economy, and society work.

NousApt provides the resources needed for this task.

Who We Are

NousApt.com is made available by Proedice Limited.

Founded in 2008, Proedice helps organizations get remarkable results from…

entrepreneurship, innovation, marketing,
training and capacity development,
information and communication technologies (ICT), engineering, …

and their intersections.

Learn more about Proedice Limited.

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